Better Decisions. Better Builds. Better Returns.
Practical insights for evaluating land, underwriting spec homes, and navigating development finance.

Meet Your Advisor
Jonathan Kennedy is a real estate broker, Accredited Land Consultant, and active spec home developer. He helps builders, investors, and land buyers make smarter development decisions through a practical, data-driven approach to land evaluation, feasibility analysis, and construction finance.
With years of experience sourcing lots, navigating due diligence, working with engineers and builders, and completing several spec home and development projects, Jonathan translates complex development variables into clear, practical guidance.
His focus is simple: help you minimize risk, maximize clarity, and make profitable decisions from lot selection through final sale.
Awards & Recognitions
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Useful Articles
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How to Buy Land Step by Step: A Complete Guide from Search to Settlement
Buying land feels different from buying a house. There’s no staging, no granite countertops to admire, and often no clear…
For Land Buyers
Learn how to avoid costly mistakes and confidently buy land for your dream home.
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Land Specialization for Real Estate Agents: Why Land Should Be Your Next Niche
Real estate agents are constantly told about the importance of finding a niche. Focus on luxury homes, first-time buyers, investors,…
For Real Estate Agents
Actionable strategies to help agents win, price, and sell land listings with confidence.
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Spec Home Site Evaluation: 90-Day Due Diligence Framework for Developers
A systematic approach to analyzing potential spec home development opportunities while minimizing risk. Every successful spec home developer has learned…
For Spec Home Developers
From feasibility to financing, learn how to develop profitable spec home projects.
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How I earned a $132,000 Commission from a Land Listing Four Other Agents Failed to Sell
This remains one of my most memorable land sales because it taught me so much about the importance of specialized…
Real Deal Series
Real-world case studies of successful land deals, spec homes, and brokerage sales.
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